How E-sports are taking over the world (part 4)

In some ways, perhaps even more than the huge bonuses, the fact is that these E-sports events can attract tens of millions of viewers to emphasize the extent to which things have come. The creation of new E-sports tournaments by major sports agencies like UEFA – with the eChampions Federation just opened this year – and the ePremier League in the UK, not mentioning the FIFA eWorld Cup.

A wider audience is also adjusting to E-sports events since they began to be introduced on TV, with programs like BT and Sky offering insurance in the UK. The latter started by displaying big once events such as the IEM mentioned above, but the momentum has increased and Sky currently has its own dedicated E-sports channel: Ginx E-sports TV, actually available in 50 countries. (in 10 different languages).

However, nothing better illustrates the global ambition of E-sports, in addition to the effort to bring competitive games into the Olympics, a campaign that began a few years ago with discussions about successful E-sports. an official part of the Olympic Games in 2024.

The result of that effort is still uncertain, and although it is possible that E-sports can be officially introduced as a ‘sport’ in Paris 2024, the latest comments are given by the International Olympic Committee. still stagnant. Meanwhile, looking at China, E-sports have been included in the 2022 Asian Games.

Perhaps the really important part of the puzzle when it comes to the potential dominance of E-sports is, as Deloitte observed in a recent report, that there is a young demographic of the natives who are less involved. TV and sports are more professional than previous generations E-sports television stations can exploit.

In other words, there is a seemingly fundamental social change from traditional sports to the electronic genre, and predicting that this will help boost E-sports revenue.